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MARKETING MANAGER M/W

HIERARCHIC REATTACHMENT

The marketing manager reports to the Country Head.

MISSION

Marketing Manager

  • You will help grow the Glovo brand while formulating and executing new strategies to acquire new customers in Cote D’Ivoire.

RESPONSIBILITY AND MAIN FUNCTIONS

The main responsibilities of the incumbent are summarized in the following tasks:

Marketing Manager

  • Define Glovo’s Marketing strategy for Ivory Coast together with the Regional Marketing Director
  • Lead the execution of the marketing plans and track performance on the agreed growth goals
  • Understand local media landscape and define the right mix of digital / non-digital investment to maximize user base growth within the agreed CAC targets
  • Define promotional, pricing and point of sale strategy
  • Manage the country marketing budget

LOCALISATION

  • The position is based in Ivory Coast, precisely in Abidjan.

IDEALS RESEARCH PROFILES

FORMATION

Marketing Manager – M/W

  • A minimum of 5 years of Marketing experience in a similar role at a leading FMCG blue chip company.

EXPERTISE, KNOWLEDGE AND SKILLS

Marketing Manager- M/W

  • Highly analytical and comfortable dealing with high growth and complex business challenges
  • Proven track record of delivering business growth, experienced defining investment strategy and executing integrated marketing campaigns across digital and non-digital channels
  • Strong consumer understanding skills
  • Have a deep understanding of paid, owned and earned media channels, being comfortable tracking and reporting on established performance marketing KPIs
  • Deep understanding of digital marketing and TV
  • Proficient in English
Métiers: Marketing-Communication
Contrat: CDI
Lieu: Abidjan
Expérience: entre 5 et 10 ans
Secteurs: Distribution
Etudes: BAC+4 BAC+5 ou>

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